Privacy policy

Privacy Policy Vitamia Limited trading as Vitamia Health

Introduction

This Privacy Policy describes how Vitamia Limited trading as Vitamia Health (“Vitamia Health”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from vitamiahealth.com (the “Site”). By using our Site, you agree to the terms outlined in this Privacy Policy.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interactions with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to information that can uniquely identify an individual as “Personal Information”. Below we explain what we collect and why.

Device Information

Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, pages/products viewed, search terms, and interactions with the Site.
Purpose: to load the Site accurately for you, perform analytics, optimise our Site, and for fraud prevention.
Source: collected automatically via cookies, log files, web beacons, tags, or pixels.
Disclosure: shared with our platform provider Shopify.

Order Information

Examples: name, billing/shipping address, payment details, email, and phone number.
Purpose: to fulfil orders, process payments, arrange shipping, confirm orders, screen for fraud, communicate with you, and, where in line with your preferences, provide information or offers.
Source: collected directly from you.
Disclosure: shared with Shopify and payment processors.

Customer Support Information

Any details you provide when contacting us, such as your name, contact details, and correspondence.
Purpose: to provide support and resolve issues.
Source: collected directly from you.

Sharing Personal Information

We share your Personal Information with service providers to provide our services and fulfil contracts with you. For example:

  • Shopify (to power our store)
  • Payment processors (for secure transactions)
  • Delivery partners (for shipping orders)

We may also share data if required by law, to respond to lawful requests, or to protect our rights.

Klarna and Payment Providers

If you choose Klarna or other financing/payment options, we share certain information (such as contact and order details) to assess eligibility. Data is handled in accordance with applicable laws and Klarna’s privacy policy.

Behavioural Advertising

We use your information to provide targeted advertising and marketing communications we believe may be of interest to you. Examples include:

  • Google Analytics (usage insights)
  • Facebook Ads

You can opt-out of targeted advertising using the following links:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You may also opt-out via the Digital Advertising Alliance: http://optout.aboutads.info/.

Using Personal Information

We use your information to provide products and services, process payments, ship and fulfil orders, communicate updates, and keep you informed about new products or promotions.

Lawful Basis

Under UK GDPR, we process your Personal Information based on the following legal grounds:

  •  Consent
  •  Contractual necessity
  •  Compliance with legal obligations
  •  Vital interests
  •  Public interest
  •  Legitimate interests (which do not override your rights).

Retention

We retain your Personal Information for as long as necessary to fulfil services or as required by law. You may request deletion of your information at any time.

Automated Decision-Making

We may engage in limited automated decision-making through Shopify (e.g., fraud prevention denylists). This does not have a legal or significant effect on you.

GDPR Rights

If you are based in the UK or EEA, you have the right to:

  • Access the data we hold
  • Request corrections or deletion
  • Data portability
  • Restrict or object to processing
  • Withdraw consent

To exercise these rights, contact us at hello@vitamiahealth.com.

International Data Transfers

Your Personal Information may be processed outside the UK/EEA (e.g., Shopify in Canada/US). Such transfers comply with applicable safeguards including adequacy decisions and Standard Contractual Clauses.

Cookies

We use cookies to improve your browsing experience, support analytics, and deliver personalised advertising. Cookies may include functional, performance, and advertising cookies. You can manage cookie preferences in your browser. Blocking cookies may affect Site functionality.

Do Not Track

Because no consistent industry standard exists for Do Not Track signals, we do not alter our practices when we detect such a signal.

Changes

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. The 'Last updated' date will be amended accordingly.

Contact

For questions, complaints, or to exercise your rights, contact us at:
Email: hello@vitamiahealth.com
Number: +443300433553
Address: Vitamia Limited, West Hill House Allerton Hill, Chapel Allerton, Leeds, England, LS7 3QB
Vitamia Limited trading as Vitamia Health
United Kingdom
If you are not satisfied with our response, you may lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/