Two NHS doctors. One young family. And a dosset box that finally pushed us over the edge.
Between us, we work as an NHS GP and a Surgeon. That means early morning school runs squeezed between ward rounds, after-school clubs managed from hospital corridors, night shifts followed by breakfast chaos, and the constant mental juggle of trying to be good doctors, good parents and good to ourselves too.
Like most people, we knew we should be looking after our health. So we bought supplements. Lots of them. We would start strong for a week or two, genuinely committed, and then they would quietly migrate to the back of the kitchen cupboard, forgotten.
For Dr. Enisha, it was not just about forgetting. As a GP with a specialist interest in longevity and lifestyle medicine, she had spent years advising patients on how to support their health for the long term. She understood better than most why supplementation matters. But she also kept experiencing side effects from the usual formats. Tablets, capsules and dissolvables would leave her feeling nauseous or uncomfortable, making it even harder to stay consistent. Something she recommended to patients was something she herself struggled to take.
"At one point, Dr. Enisha bought me a dosset box to help. I was taking four or five tablets a day and it felt less like a wellness routine and more like a prescription."
We knew the science. We understood the clinical evidence. And we still could not make it stick. That told us something important. The problem was not information or intention. It was the format.
The shift happened by accident. We have always given our kids gummy vitamins, because anyone who has tried to get a child to swallow a tablet knows exactly how that goes. One day, after yet another capsule that left Dr. Enisha feeling off, she just reached for theirs instead. They tasted great. No side effects. We actually looked forward to taking them. And we did not forget.
That was the lightbulb moment. Why is there no genuinely premium version of this for adults? Something you would actually enjoy, that fits into a busy morning, with the kind of clean and thoughtful formulation we would trust as clinicians and feel confident recommending to our own patients?
We looked. We could not find it. So we made it.
Between us we have over 30 years of clinical experience, years spent listening to patients talk about sleep, stress, energy, focus and the difficulty of just keeping up with modern life. Dr. Enisha's interest in longevity and lifestyle medicine sits at the heart of how we think about every Vitamia formulation. Not just what supports you today, but what helps you feel well for the long term.
Vitamia is our answer to that gap. Doctor-formulated, vegan-friendly, low sugar, made in the UK and genuinely enjoyable enough that you will actually remember to take them.
Every product is something we take ourselves and share with our own family.
Dr. Enisha & Dr. Samps
Co-Founders, Vitamia Health
